Yeah, I said it. I use a superlative only because I mean it. The hippest. If you've seen him around, and you probably have since he's everywhere, maybe you know what I mean. From the floor of the Lakers game to front row of Milan Fashion week, to the back room at Trousdale or Boom Boom Room, James Goldstein is the definition of a man about town and doesn't care if he's the oldest one in the room by a lot.

His iconic style, presence in the fashion world, famous Beverly Hills John Lautner home, and visible loyalty to the NBA have made him a celebrity on both a local and international level. Exactly how he arrived at a place where he has the freedom to jet-set all over the world for exclusive events with the best seats in the house isn't clear; he doesn't speak of money. He's just here to enjoy life and is all about living the his dream. And what's hipper than that?