Nosh On That: Notional To Fill Oprah's Big, Expensive Shoes?

by BILLY GRAY · November 23, 2009

    [Photo by Jimi Celeste for PMc]. Last week, Oprah Winfrey announced her imminent retirement from national television. A few hours later, Notional, a new production company from the folks behind College Humor, threw a launch party. Coincidence or bold announcement of future TV hegemony? You decide.

    Go HERE for more photos by KEITH LEWHERE for more photos by Kelly Samardak, and tag yourself and your friends!

    Notional CEO-to-be Ricky Van Veen has plenty of experience generating buzz, as demonstrated by the dozens of videos that went viral through, the site he co-founded. The baby-faced internet mogul (is there any other kind?) now faces the challenge of translating his niche expertise to a much wider audience on TV, a far broader and more competitive marketplace. Luckily (or terrifyingly), he'll report directly to IAC chairman Barry Diller, a man who might trail Oprah in net worth (a paltry $1 billion to Winfrey's $2.7 billion) and godly benevolence (no car giveaways here), but still boasts a substantial media empire. There's also the matter of Van Veen's new assistant Bee Schaffer, daughter of Anna Wintour, another NYC mogul with a Midas touch.

    Could flip cup videos unseat Oprah's Book Club in influence? Stranger things have happened in the new media universe.

    Lauren Hearst, Ricky Van Veen  

    Amir Blumfeld, Jake Hurwitz      Ben Silverman, Eric Mabius, Ivy Mabius

    Ted Allen, Amanda Freitag

    Dave Noll, Ricky Van Dave Noll, Ricky Van Veen, Nick Cannon, Ben Silvermaneen, Nick Cannon, Ben Silverman

    Dan Abrams                                   Gideon Yago, Sway

    Elizabeth Reaser

    More photos by Kelly Samardak  HERE.