This Thursday, July 17th marks one of the most important weekends in the swimwear industry: Mercedes-Benz Fashion Week Swim. This South Beach show is definitely one of the can't-miss events of the summer, and we're giving you everything you need to stay in-the-know. Whether you're lucky enough to be in Miami or you're keeping track virtually, we've got you covered with our guide to the most highly anticipated shows, who to follow on social media, what to do in South Beach, trends to look out for, and much more. When: July 17-21
Where: The Raleigh Hotel
Official Website: Mercedes-Benz Fashion Week Swim
Live Stream: Miami Swim Fashion Week Live
Hashtag: #MBFWSwim
[Photos via @mannequinsnmimosas, @linashek]