Florals for spring? In this gorgeous new book, they actually are groundbreaking.
Blooms: Contemporary Floral Design, published by Phaidon, is a coffee table must-have for anyone with an eye for design or a penchant for petals. Showcasing more than 80 of the world's most innovative floral designers, nominated by international industry experts from event planners to editors (including us here at GofG!), the book features stunning images exploring the effects of floristry on visual culture and modern design. We mean, it's no coincidence if you recognize many of these artists' works from your Instagram feed.
From fashion show sets and editorials, to dramatic wedding moments and edgy art installations, Blooms truly illustrates just how diverse flower arrangements can be - when they're handled by supernaturally skilled hands, that is. Bottom line: these aren't your grandmother's flowers.
Whether you're looking for the perfect gift, or your own personal well of aesthetic inspiration, Blooms is certainly the freshest pick around.
It's out April 17, so pre-order it HERE and click through for a sneak peek inside!
[Photo courtesy Coyote Flowers / Matthew Henry]