Curate a chic guest list
Don't invite your actual friends. Invite important people. Do you think our girl G actually likes spending time with all of these industry people? No, but she likes that you think that she likes spending time with all of these industry people. Social media is very important here. If you wanna make the list, you have to either be verified on social media and/or boast at least 50,000 followers. But let's be real, social media verification doesn't mean shit these days. We mean, the degenerate "Cash me ousside" girl is verified! And God forbid you be caught dead on...LinkedIn.
[Photo via @gwynethpaltrow]