Is it too late now to say sorry? Um, according to the Icelandic Environmental Agency, yes, it is.
A report from Lonely Planet claims that Justin Bieber is being blamed for the destruction of a 2 million-year-old canyon called Fjaðrárgljúfur (have fun pronouncing that one) in Iceland, after his 2015 music video for "I'll Show You" increased foot traffic so much it "wreaked havoc on its fragile vegetation."
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Local authorities have been forced to close off all paths to the public this year, as visitor numbers to the canyon increased from 150,000 to 282,000 between 2017 and 2018.
It's like the California poppy fields all over again!