Wearing red might give you a boost of confidence
In a study published in 2017, researchers from Germany had 180 university students wear either a red or blue shirt. In two of the three experiments, participants were told to sit in front of a mirror and observe their own reflections before completing a survey. In the third, participants took photos of themselves instead of looking at their reflections.
Students who wore red subsequently rated themselves higher in attractiveness and sexual appeal than students who wore blue did. But researchers noted that this effect may have certain limitations: People who are insecure may feel even worse when wearing red as the color might bring unwanted attention to them. The confidence boost may also disappear over time if someone wears red every day.
It's also possible that it may not be the color itself that makes people perceive themselves as more attractive, but rather the sheer fact that red draws the eye's attention. "The increase in attractiveness could just evolve from the fact that people start to notice the object/person and judge it/he/she," the study's corresponding author, researcher Anne Berthold, told PsyPost in 2017.
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