Men may be more attracted to women when they wear red
In a groundbreaking study from 2008, psychologists Andrew Elliot and Daniela Niesta Kayser found that the color red led male participants to view a female stranger as more attractive and sexually desirable.
In a series of five experiments, Elliot and Kayser asked heterosexual male undergraduates to look at a photo of a woman and rate her attractiveness. Participants all saw the same woman, but researchers randomly changed the color of the photo's border, alternating between red and white, gray, blue, or green. In one experiment, the woman's shirt was digitally colored either red or blue while the border remained the same.
Across the board, participants found the woman in red more attractive. They were also more interested in asking her out on a date and willing to spend more money during the date.
In other studies, researchers have found that waitresses in red received bigger tips from male customers; women wearing red lipstick were approached more quickly and more often by men in a bar; and men were more likely to email the same woman when she wore red, as opposed to other colors, in a photo on her online dating profile.
[Photo via Getty]
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