If you don't know, now you know. Or at least you'll start seeing it everywhere. Like all good things, fashion can be counted on to bring people together, whether it be looking back and commiserating (re: jelly shoes and Juicy tracksuits), or looking around and nodding in recognition. When it comes to this Zara coat, you're either on the bus or off the bus. TBH, we don't know which is worse. The ubiquitous blue-and-white jacket  from everyone's favorite so-good-it-may-be-bad retailer even has its own Instagram account, aptly titled of course, That Coat. People can send in their submissions, and plenty of #OOTD-ers are not shy about tagging it in their own pics. In all seriousness it is a great coat, but is it really worth the risk of having someone secretly snap you as a meme?

[Photo via @karinakhakimova, via @thatcoat]