The Launch Of "Crumbles"
In late April, Daily Harvest announced the launch of two versions of its new plant-based "crumbles," Walnut + Thyme and French Lentil + Leek. The products were described as being "savory and herbaceous," filled with plant protein and nutrients, and "free of gums, fillers, hydrogenated oils, GMOs, or artificial anything."
In the initial release, founder and CEO Rachel Drori said, "With Crumbles, we're delivering on both by harnessing the power of real plants. When grown right, fruits and vegetables hold the potential to help people live longer lives on a healthier planet."
The sentiment was there, but things did not go as planned.
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