Ben Lerer, Thrillist Founder
In an attempt to create a male-targeted city guide, Ben Lerer and Adam Rich co-founded
Thrillist back in 2004. Since then, the national media group has exploded into one of the country's leading men's lifestyle publications. With the acquisition of
Jackthreads.com, a members-only shopping site, Thrillist Media Group shows no sign of slowing down.
Holiday Wish List Pick: All the Twinkies left on the planet.
Why He Wants It:
"Because they are delicious and I'm fat."
[Photo: Ben Lerer via]