Caroline Calloway
Everyone's second favorite hot mess (sorry, had to) has been internet famous for quite some time now but really had her moment of blazing glory this year. Well, a few of them. The Instagram-caption-that-reads-like-a-YA-novel blogger, turned "scammer" self-help workshop guru, turned victim of her former best friend's tell-all on The Cut is a favorite figure among the New York media intelligentsia and will be an instant hit as a Halloween costume. All you need are some butt-hugging leisure pants, a soft sweater, and dramatic flowers in your hair. Carry around a Matisse cut-out (also known as a Dreamer BB) and a mason jar, and you'll be set.
[Photo via @carolinecalloway]