Forma Pilates
What started as lockdown-era private training out of a pool house has now become a celebrity-frequented phenomenon. Founder Liana Levi caters to an elite clientele which includes the likes of Hailey Bieber, Bella Hadid, Kendall Jenner, and Lori Harvey. Forma's intimate sessions embrace "athletic Pilates" on a reformer, with the added benefit of personalized instruction and the ultimate in privacy. If the $75 price tag per class isn't keeping things exclusive enough, the only way to book a class is through a personal referral (the more famous your friend, the better). It's harder to get inside one of Forma's four studios (three in LA, one in NYC) than it is to get on Raya. The good news? There are online classes for us plebeians.
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