What's Dirty Lemon?

I first came across Dirty Lemon on Instagram, where the brand has a pretty alluring presence. Chic models holding chic bottles and hashtags like #yestomore and #effmakeup. I was intrigued. (What can I say, I'm a millennial.) After doing some research I learned that, unlike other trendy juices and cleanses, Dirty Lemon can only be ordered via text message, which, I have to admit, gave it an air of exclusivity that I couldn't resist. When you're going to fashion parties and beauty launches every night of the week, the best conversation starter is a cleanse no one's tried yet. Trust me, it'll make you friends in all the cool places. In any case, I had to have it.

[Photo via @dirtylemon]

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