Emily Oberg (a.k.a. Sporty & Rich)
Streetwear "hypebae" turned preppy athleisure founder Emily Oberg has gained a cult following thanks to her very "off-duty Princess Diana" aesthetic and brand, Sporty and Rich. But in 2020, at the height of Instagram's obsession with her, the usual controversies bubbled up. People called her out for so-called design plagiarism, past problematic statements, and a tone-deaf Instagram post suggesting that poor people should simply buy a bag of lettuce rather than an entire meal from a fast food place. There was backlash for a little while, but, after all, her whole brand is being "sporty" and, duh, "rich." How shocked could we really be?