In the past few years, the rise of the 'Instagrammable moment' has created a phenomena most similar to Eisenhower's 'Military Industrial Complex.' As brands and companies continue to dump money into experiential activations solely interesting for their social sharing potential, and people line up ready to open their wallets at the chance to take a snap (Color Factory, Nightmare Machine, The Museum of Ice Cream, just to name a few), one has to wonder if the cost is worth it at the end of the day. Especially, in a world where even the most unsuspecting, unintentional things can go viral.
Not all subway stations are created equal. Some feature whimsical narrative tiles, others of-the-moment odes (like the Franklin Street stop's RESPECT signs commemorating Aretha Franklin's passing). The latest to cause a social media stir? The Lexington Avenue Line's 28th Street stop. After being under construction for 6 months, the station's new mural, “Roaming Underfoot” by artist Nancy Blum, has turned the platform into a destination of sorts (Instagram geotag and all) that has people hoping for train delays. Brilliant marketing scheme on behalf of the MTA, or happy, artistic accident? You decide.
View this post on InstagramSubway in Bloom 🌸🌸🌸 "Roaming Anderfoot" by Nancy Blum, 2018. Glass mosaic. #NewYork #newyorkcity #NYC #TheBigApple #USA #Manhattan #subway #mtaarts #mosaic #28thstreet #travel
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[Photo via @patriciachang]