Tell me a little bit about how this store started.
Tell me a little bit about how this store started.
It was sheer coincidence, us opening up this store. It was 18 years ago last week. We didn't plan this at all – it’s one of those new York stories, where things fall into place. And in our case, next thing we knew we had a store.
Back then, my business partner Karl realized – both of us are from New York by way of Germany, so we knew all these brands. But we realized those aren't available in the United States, under one roof, so we had this idea, or concept if you will, and he approached all of those brands with his thoughts and ideas, and they loved it. So that’s how we basically started. Which is now called the “niche market,” and I really don’t like the word.
Why is that?
It sounds cliche. I prefer high-end perfumeries. Focusing on those classic European brands, that’s how we started. Now obviously, you have this concept at many places, but that’s how we ended up having a store.
Did you know a lot about perfume before you got into this?
Not at all. It was a hobby for us. We love fragrances – skincare, candles, all of those things, but not from an educational point of view. No background whatsoever, so whatever we know now is self-taught over the years.
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