Do you find that a lot of your customers come in with a specific idea of what they like, or do they not necessarily have a lot of prior knowledge?
Do you find that a lot of your customers come in with a specific idea of what they like, or do they not necessarily have a lot of prior knowledge?
The internet clearly changed things – people can now communicate with each other, they can read about everything. So people are more educated than before. We have all of the above. We have customers who know exactly what they want; particular brand, particular scent, particular notes. We have people who come in and say ‘I have no idea what I’m looking for.’ So anything in between. We obviously have the experience and can deal with it.
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