Conveyor belts of lipstick, a plush fragrance lounge, personalized gifting, and a postcard station to send joy all over the world - Chanel's new uptown pop-up is practically Coco's version of Santa's workshop.

Inspired by the festive favorite color of Gabrielle Chanel herself, Le Rouge Chanel is a three-floor beauty wonderland dressed in red, featuring interactive (and Instagrammable) moments for gift-givers looking to add an extra dose of glamour to their holiday shopping experience.

The chic space at No. 5, East 57th Street, open through December 23rd, is a must-stop for fashionable fans of the house. Browse limited edition goodies, including collector's edition makeup cases, and the iconic Chanel No. 5 perfume presented in a red Baccarat crystal bottle (the latter of which will only run you about $30,000).

Find your signature red lip color at a no-mess, digital try-on station and book personal consultations with legendary Chanel makeup artists - in between poses in the photo booth, of course.

Click through for a peek inside!

[Photos courtesy Le Rouge Chanel]