The Founder
So who's the devilish genius behind this whole thing? Founder Daniel Saynt (ironic, no?) has quite the backstory. According to a profile in the New York Post, Saynt was born in the Bronx and raised in a strict Jehova's Witness household, having to hide his bisexuality and sexual openness from his family for years. He moved to Manhattan for college and worked in nightlife and fashion marketing before launching NSFW.
[Photo via @danielsaynt]