This summer, Color Factory is taking its vibrant pop-up art installation, after a successful run in San Francisco, to the Big Apple. The pop-up is slated to delight your senses with innovative and immersive art installations, boasting major social media appeal.
The colorful concept was founded by three friends; Jordan Ferney, a former event planner and the blogger behind the party and lifestyle site Oh Happy Day, artist Leah Rosenberg, and designer Erin Jang. The vibrant pop-up will occupy a space on Spring Street and will deck out the 20,000 square foot property between Varick Street and Sixth Avenue with immersive exhibitions designed by local artists. Sounds like the ultimate Pantone color palette dream come true.
While an opening date has yet to be confirmed, the imaginative installation is expected to open sometime in August, with tickets set to go on sale later on this summer. To avoid any possible FOMO that may result in you scavenging for tickets last minute, it's highly suggested that you hop on the waiting list - stat! Click through for a colorful peek inside the SF location!
[Photo via @soundsdarling]