Myth #4: Expensive wines are better (…says the guy that sells expensive wines).
We equate quality with price. The more expensive an item is, the higher the quality and the better it is. While there is definitely a correlation between price and quality when it comes to wine, the truth of the matter is that there is great value to be found in areas that have less expensive land and labor, along with reduced demand. South America is a prime example. You can find great quality Cabernet Sauvignon in Chile, Malbec in Argentina, and Chardonnay in Uruguay.
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