Rare books, vintage ephemera, zines from the age of iconic countercultural movements - all things you'd expect to find at a cool collector's hub in downtown New York City. But Montauk?
This summer, expert archivist Johan Kugelberg and his wife, Dr. Lila Wolfe, brought Boo-Hooray, their Soho gallery, to the summertime hot spot known more (these days at least) for its socialite crowd and A-list residents. The Boo-Hooray Summer Rental, a wood-shingled shed on Main Street, dons a sign designed by New York street artist Baron Von Fancy - the first clue as to what's going down inside. Which is, we'd say, a lot.
Retro surf posters, original photographs by living legends like Jonas Mekas, and a rotating series of shows and exhibitions led the "hepcats" to the Hamptons. But it wasn't just the impeccably curated collection that made Boo-Hooray a cool kid hang this season - Kugelberg worked with artists to create community-based events, like Tin Ojeda's Free Jazz Pizza and Pat McCarthy's City-To-Table Brunch. Needless to say, nothing pairs better with art than some al fresco bites in a gallery's backyard.
As the season winds down and Boo-Hooray's residency comes to a close, we caught up with Kugelberg to look back at the gallery's best moments and look ahead as to what next summer may bring.
[Photo by Madison McGaw/BFA.com]
.jpg "How Comms Guru & Founder Of The PR Net Lisa Smith Put Her Stylish Stamp On The Industry")
.jpg "Who Are The Assoulines? Meet The Chic First Family Of Luxury Publishing")
.jpg "Who Is Nats Getty? The Oil Heir & Trans Activist Is Living Life Loud & Proud")
.jpg "Worldly Socialite Haya Maraka's Elegant Etiquette Tips For The Modern Lady")
.jpg "Haute Hostess Christine Chiu's Guide To Throwing The Most Fabulous Fête")
