While it can be so hard to find your niche (especially in The Hamptons), this summer mother-daughter duo Alex and Michele Bass created a sophisticated yet fun space for the social set out East. 

Salon 21 is an art and social gathering space for young creatives to come together and support the next generation of artists. The space hosted weekly cocktail parties for artists and supporters to wine, dine, connect, and collaborate. Salon 21 has been featuring a selection of works from established and up-and-coming artists, spanning all media, as well as a curated collection of clothing, jewelry, décor, and cosmetics. 

This fall Alex and Michele will launch their e-commerce site which will feature products from the Hamptons shop as well as their Mix 21 cookie line. Stay on the lookout for their NYC pop-up as well - but for now, click through for a chat with these cool girl founders.

[Photos via Salon 21]