When models walk the runway, or shoot campaigns for a certain brand, they embody a different character from their own. We often don't look much into their personalities and lives behind the editorial spreads. With Instagram and the power of social media, many models are able to further reach out to their fans, expose their lives, and build their own brand. There's often more to them than just their high cheekbones and enviable hip-to-waist ratio. Click through for the industry It-girls to follow now!