The daughter of a Niarchos and a Guinness, Eugenie has had no problem making friends in all the chic places. But don't think she gets by on her heiress name alone; the stylish socialite is also a certified jewelry designer, launching her brand, Venyx, in 2013. Of course, when someone as cool as Eugenie turns the big 3-0, a quiet birthday bash just won't do. Over the weekend, some of her closest friends, including Derek Blasberg, Giovanna Battaglia, Margherita Missoni, and Sabine Getty, packed their bags and flew up to St. Moritz for a hippie-dippie alpine celebration as silly as it was swingin'. Click through for an inside look!