Blake Lively And Ed Westwick Celebrate BARLOW Launch

[All photos by Billy Farrell for PMc] Last night, ShopBop.com along with the young and fashionable likes of Blake Lively, Ed Westwick, Penn Badgley, Melissa George, and Max Minghella gathered at Los Feliz in the Lower East Side to celebrate the launch of Molly Girard Coonan's BARLOW line.

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Coonan's innovative line (named after her best friend Alice Barlow) was created to explore "contradictions in style" like mixing the traditional with the avant-garde and she cites both Bayside High and Snoop Dogg as sources of inspiration. While the designer is still quite new to the scene, judging by the A-list crowd who danced, mingled, and enjoyed Red Bull cocktails at the launch, she has been able to make quite an impression. Other guests of the party included Gideon Yago, Abigail Lorick, Neel Shah, Harley Viera-Newton, and Kerin Rose.

Molly Girard Coonan, Melissa George, Blake Lively

Kerin Rose, Alice Barlow                Molly Girard Coonan, PJ Faulstick, Zoey Grossman, Samantha Scharff

Ed Westwick, Molly Girard Coonan, Todd DiCiurcio

Emily Haines, Philip Kressin          Penn Badgley

Neel Shah, Gideon Yago