Off-White: Virgil Abloh's Brainchild and the Pioneer of Designer Streetwear

Overall, the best way to gauge whether an Off-White item will bring in some fat stacks is by looking at a couple of factors: production numbers, similarity to previous items, retail-stores and whether you would wear it, because ultimately a lot of consumers might share your taste, and that makes it a good way to judge whether you'll be able to flip that particular item. To start, Abloh tends to release crew-necks, jackets, and t-shirts that are similar to previously released items, so unless the item has a limited release, like many of their shoes, you should avoid purchasing most outerwear items. However, the exception is, like Supreme, collaborations, because when Nike collaborated with Off-White last summer, a t-shirt that retailed for $50 (which pales in comparison to most regularly released Off-White tees, those are usually between $300-450) resells for almost $150-200, so decent margins. Another sign is the retail store, as some Off-White pieces are sold wholesale at retailers like Barney's, Saks, and other high end fifth-avenue stores, so I would avoid pieces that you can find in the mainstream markets. Overall, my best piece of advice is to pick up any Nike x Off-White item, analyze whether any other outerwear items look like the piece in question, and see how accessible those pieces are to an average consumer.

[Photo via @sean_____preston]

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