The new way to consume is to be brand-less. Companies that focus on their product and their simple, clean cut aesthetic, like Casper and Warby Parker, can sell for very reasonable prices because they cut out the middle man. Brandless is taking that concept even further. It's an online store that offers consumer basics and household goods, and every item is sold for the exceptional price of $3. Seems unthinkable, but the millennial-targeted idea works. How is this possible you ask? Click through for everything you need to know!