My first endeavor with juicing was in '07 through Organic Avenue. I began with their LOVE cleanse which included a variety of juices and smoothies that were downright delish – particularly the nut milks which were sweet, thick and surprisingly decadent. I learned rather quickly that exclusive vegetable juicing was not for me as it made me rather cranky, but the experience of Organic Ave instantly won me over. I became a regular at their Lower East Side location, swooning especially over their green juices, spicy lemonade and coconut water. I also fell in love with the wide variety of salads and raw meals on offer–the ideal grab n’ go lunch or snack that’s actually good for you.
Words by Athena Calderone of EyeSwoon
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