We've given you a lesson on Instagram ettiquette 101, so it's time to talk about hashtags. Yes, believe it or not, your hashtag game can make or break your social media brand. We're not accusing you of #hashtagging #random words #sporadically in your Instagram #captions like a clueless #50yearold #dad trying to be #cool, but it's time for a refresher course on which hashtags need to die.

[Photo via @xeniaoverdose]