Did No One See What Was Wrong Here?
While sponsored content seems to leave influencers open to some viral mishaps, sometimes the brands themselves get things spectacularly wrong. Reformation, the cool-girl favorite frock label, got the most out of a promotional post, but for all the wrong reasons. "Hot out the factory," read the caption of a 'gram featuring a white model posing at the work station of WOC factory workers. Not exactly hard to see why people found it offensive.