Give credit to Diesel for upstaging its own famous denim in the name of a good party. Last night, the company celebrated its new line of glow-in-the-dark apparel with a Flash For Fun bash at Love, the neon and stalactite-themed Village club somehow reminiscent of both underground raves and Fraggle Rock.
Diesel gave guests not form-fitting jeans, but glowsticks, face paint and fluorescent eyebrows.
As the crowd swayed to house music pumped through Love's sweet defibrillator of a soundsystem, a man dressed as a white bunny carried a translucent backpack full of glowing rave paraphernalia (the legal kind) and encouraged the packed room to go down the rabbit hole. (Vodka and beer courtesy of Diesel helped them along).
Spank Rock was their "special guest," emerging out of neon balloons.
As things kicked into high gear and a line of expectant partiers outside continued to snake around the corner, one reveler, sans top, bravely straddled a cold tub of beer. Flash for fun, indeed.