Haute Nights' Behind The Velvet Ropes: TIESTO At LAVO

This is a party that not many venues of this size can pull off. However, Strategic Group continues to raise the bar by consistently booking the worlds’ top DJ Talents to play at LAVO. Headliners like Tiesto, Avicii & Calvin Harris, who mostly play mega clubs and concert venues. It is a testament to the strength of their brand, and a major factor as to why their venues have such longevity. I read a few critical articles claiming that the exclusivity of the club shut out the “True Fans” and that the crowds at a venue like this, wouldn’t know or care who was DJing. However, I found out first hand that was not the case. Most of the people I encountered were really into the music and there were plenty of true Tiesto fans among them. The space is limited, so obviously everyone who wanted to get in, can’t. Swedish House Mafia sold out MSG in minutes. I’m sure there are “true fans” of that group who couldn’t afford it or missed out on the opportunity to purchase tickets. No one is trashing the Garden or demanding they add extra seating.