Amanda Hearst
Publishing heiress Amanda Hearst didn't need much help earning her It Girl title on the New York social scene in the 2000s, but a modeling career and job as an editor at Marie Claire (indeed a Hearst publication) didn't hurt. She had always had a passion for sustainable style and finally teamed up with environmentally-conscious designer Hassan Pierre to create Maison De Mode, an online retailer specializing in luxury ethical and eco-friendly fashion.
[Photo via @amandahearst]