The London Look: Louis A. W. Sheridan

by Guest of A Guest · June 17, 2024

    It's a natural response that upon hearing the word tastemaker your eyes should begin to roll back into your head - but one look at Louis A. W. Sheridan, a tastemaker and vibe curator with his hands in a grab bag of interesting creative projects, and it's, "ah yes, of course, I'd do absolutely anything this guy says in an attempt to be four percent as cool." 

    He's a photographer, a filmmaker, a painter, a writer, a consultant, a sound design and art director, and perhaps most obvious of all, he's just annoyingly cool.

    Curious where you'll find this Londoner out and about, what he counts as his greatest extravagance or what he makes of private members clubs?

    Where are you from originally?

    What brought you to London?
    Magnetism. It seemed from a distance that the world revolved around London. Sometimes it

    How long have you been here?
    10 years.

    What neighborhood do you call home?
    Notting Hill.

    What's your job?
    Creative director, photographer and DJ.

    What do you actually do all day?
    If I’m in town I'm usually roaming cafes with a rotating cast, planning shoots, plotting trips and chasing endless email threads.

    Social smoker?
    No but I’m still haunting the smoking area.

    Go-to pint?
    Timothy Taylor’s Landlord.

    Crisp of choice?
    A 90s bag with toxic levels of vinegar. No posh crisps.

    Preferred pub?
    The Pelican.

    What's worth the wait?

    Tube or Boris bike?
    Lime or Land Rover.

    Tesco or Sainsbury's?
    Farm shop or corner shop.

    Weekend getaway trip?

    Favorite restaurant?

    Marmite or marmalade?
    The one the traveling bear eats.

    British stereotype that rings true?

    How do you take your tea?
    Yorkshire tea, milk no sugar.

    Most British thing about you?

    Least British thing about you?
    Skipping small talk.

    Remedy for a rainy day?
    Embrace it. Head outside, parks, terraces, take photos.

    First thing you miss when you leave London?
    Food at any hour, no fuss no fight.

    Private Members Clubs - yay or nay?
    Love or loathe, London is powered by them. There’s at least one you’ll like.

    Where in town are you almost always?
    Golborne Road.

    Where in town would you never be caught dead?
    Queueing for food, anywhere.

    Best place for a fun night out?
    Still Chiltern Firehouse.

    How would you describe your style?
    Hedi on safari.

    Top shopping spots?
    Golborne Road for everything.

    What's your greatest extravagance?
    The Lanesborough.

    Cheap thrill?
    Road rage.

    Who's your favorite person in town?
    Chris at Golborne Deli.

    What's your most overused Briticism?
    “Wanker” (road rage).

    Reading anything good at the moment?
    Just finished Kick the Latch by Kathryn Scanlan – 5*

    What are you most excited for next?
    I’m working on a new photo series that blurs the lines between my favourite worlds and is linked by horses.

    [Photos by Kirk Truman]