Blog Life
While other Insta stars show off thousand-dollar designer duds, Sophie and Charlotte stand out by being a tad more relatable. They've been known to mix and match affordable pieces that their followers can realistically get their hands on.
Back in September 2017, the sisters explained how being "micro influencers" can be so much more rewarding. According to Charlotte, "Micro represents a range of 10k-100k followers which Sophie and I fall into. People are getting excited about micro influencers because for smaller and younger blogs like ours, we have the bandwidth to comment back on almost all posts and we respond to our DMs, which makes our content feel more accessible. As for the macro influencers, we’ve seen them and we don’t feel like they’re ahead of the game anymore. We want to be the girls that are looking for brands that no one really knows about that a fashionista wants to wear and one we want to get on everyone’s radar."
[Photo via @yin_2my_yang]
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