Avoid acknowledging family drama at all costs
Why would she tweet about Rob's baby mama drama when she can turn your attention to his sock line? Why would Kris Jenner tell you about Kylie's pregnancy, Khloe's pregnancy, or Kim's pregnancy (by proxy) when she can just tell you to tune into the KUWTK premiere so you can maybe find out more about it for yourself? Anything that jeopardizes your reputation is not worth acknowledging directly, but it is, however, worth making money off of.
[Photo via @krisjenner]