Describe the MIRTH woman, in your eyes.

MIRTH women are looking for effortless style. They want to throw something on without thinking too much, and to feel stylish but not fussy. Comfort is important to us, so we use fabrics that feel good on the skin and our fit is unstructured and loose. We learned quickly that our customers want a look that can be worn dressed up or down, from the beach to dinner, so we try to design just that. Our customers span in age from early 20s to 70s, which is a testament to our pieces’ versatility. We put a lot of effort into designing flattering designs that work for many different women.

[Photo by Karisha Bedi]

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