Gwyneth Paltrow Is Taking Goop To NYC For The Holidays

Gwyneth Paltrow has developed a reputation of living a holistic and eccentric, albeit inaccessible lifestyle, not at all unlike her lifestyle brand, Goop. The site is a mecca of indulgent luxury products, travel guides, healthy recipes, spiritual guidance and more. Beware though, clicking around for a couple minutes might have you open-mouth staring at a $46,000 Hermes Mah Jong Set asking yourself whether it's a need or a want.

Intrigued? Same. Well luckily, it's finally New York's turn to get a live look at the Goop. Paltrow will be premiering her fourth iteration of the Goop Mrkt pop-up shops in Manhattan on November 23 until December 24.

With Roman and Williams on interior design duty, the space is said to be distinct and diverse, reflecting the brand's online aesthetic in the context of a Manhattan loft. Paltrow collaborated with Valentino Garavani, Maria Grazia Chiuri and Pierpaolo Piccioli to create a Valentino x Goop “Wonder Woman Valentino” capsule collection exclusive to the temporarily IRL shop.

Can't wait? No need to! Goop released the always ostentatious and entertaining annual Gift Guide online, and we've 'hand-picked' some highlights just for you. Click through to see what goop to get for everyone on your list!

[Photos via @goop]