So the music plays a big role in STRONG By Zumba?
Yes, the difference is that we really reverse the process. We create a routine, we give it to producers, and they watch the routine and make music to it. It's a long process and it needs a lot of resources, but it's what makes people say: "This pushes me." Sometimes people get demotivated because they think, "Oh no, I have to finish another 10 burpees" but when you're moving to the music, to the beat, you don't have to count the reps. It's like, let's push it because I want to move to that beat. This is what our difference is: it's tempo based so it's not like a typical interval, 30 seconds of repetition.
[Ai Lee and Bravo stars The Wirkus Twins]
.jpg "How Comms Guru & Founder Of The PR Net Lisa Smith Put Her Stylish Stamp On The Industry")
.jpg "Who Are The Assoulines? Meet The Chic First Family Of Luxury Publishing")
.jpg "Who Is Nats Getty? The Oil Heir & Trans Activist Is Living Life Loud & Proud")
.jpg "Worldly Socialite Haya Maraka's Elegant Etiquette Tips For The Modern Lady")
.jpg "Haute Hostess Christine Chiu's Guide To Throwing The Most Fabulous Fête")
.jpg "So Not ALL Of The Upper East Side Is On Ozempic... But A Good Percentage Is")
.jpg "Is This The Most Exclusive Gym Membership In New York?")