So the music plays a big role in STRONG By Zumba?
Yes, the difference is that we really reverse the process. We create a routine, we give it to producers, and they watch the routine and make music to it. It's a long process and it needs a lot of resources, but it's what makes people say: "This pushes me." Sometimes people get demotivated because they think, "Oh no, I have to finish another 10 burpees" but when you're moving to the music, to the beat, you don't have to count the reps. It's like, let's push it because I want to move to that beat. This is what our difference is: it's tempo based so it's not like a typical interval, 30 seconds of repetition.
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