Parcelle

Parcelle, the "It" online wine retailer, has expanded to the physical realm with its first brick-and-mortar outpost on the Lower East Side. During the day, guests can come in, try a glass, and consult with seasoned wine experts to find their new favorite bottle (and order a few for delivery). In the evenings, the spot goes full wine bar mode, offering a 500-bottle wine list and rotating selection of by-the-glass pours. And while the wine is, obviously, the star of the show, the ambiance certainly adds to the appeal. Outfitted with plush vintage furnishings, rich emerald greens, and Mid-Century accents, the Paul Renwick-designed space sets a stylish scene fitting for its "Dimes Square" clientele. 

Parcelle, 135 Division St.

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