Besides Beyoncé and you know, the actual sports part of it, the Super Bowl is all about commercials. Mere seconds of exposure during the game could cost (or generate) millions. (Peyton Manning reportedly gave Budweiser over $3 mil in free advertising when he mentioned the beer brand after his big win.) So, of course, they've got to be good - or at least memorable. What were last night's hits and #Fails? Click through to find out!