How did your partnership with Highline Wellness come about? Why a bath bomb?
I’ve been a fan of Highline Wellness and their CBD offerings for a while now. I’ve always loved coming up with new recipes for my bath (I have about 6 in my book Do What Feels Good) so when the opportunity came to partner on something with them, I knew exactly what I wanted to create. When we launched the bath bomb, it was important to me that we acknowledged the moment we are in as a country, both with COVID and the racial reckoning that is occurring, and Highline Wellness was a wonderful partner for that. We are donating a portion of our profits from the bath bomb to groups including CampaignZero, ACLU, Equal Justice Initiative and the NAACP that help fight racial injustice and made a point to send influencer gifting not just to people with large Instagram followings, but frontline workers who could benefit from a moment of relaxation.
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